Rapidly changing technology, innovative services by over the top (OTT) players and increasing competition is severely affecting the top line of the Operators. In this scenario, the need to innovate and explore new sources of revenue is paramount to maintain a steady growth. mADmart provides a platform that harnesses the inherent value of the Operator’s capabilities to reclaim their rightful place in the mobile advertising ecosystem. mADmart leverages unique assets possessed by Operators in the form of valuable subscriber insights, customer touch-point and inventory and monetizes it to the benefit of the Operator as well as enhances the subscribers experience.
With over three fourth of the world’s population now on mobile phones, it has become imperative for advertisers to focus on their mobile marketing strategy. mADmart, with its long legacy in mobile advertising industry, helps you to seamlessly align your mobile advertising objectives with your brand’s overall marketing strategy. mADmart’s key differentiators lie in its unprecedented reach, unparalleled targeting options and unmatched consumer privacy standards.